The National Basketball Association (NBA) and FanDuel recently announced about their big partnership. So as a result, FanDuel is an Authorized Gaming Operator of the NBA. In addition it is also Official Daily Fantasy Partner of the NBA and the WNBA.
The partnership also will give FanDuel an access to official betting data of NBA. And also the intellectual property including the logo of NBA will also be available on the betting websites of FanDuel.
As to In-Play, which the companies started developing together back in 2016, they will continue the development works. In-Play is an innovative and interactive game which can be played on mobile devices. Players are able to play the game live during NBA action.
The sides have also confirmed that within the framework of the partnership, they will also work towards developing new and even more innovative gaming frameworks. They will reportedly be concentrating on fantasy and sports betting.
Not less importantly the partnership will also bring the two companies together in working also towards protecting the integrity of NBA games. NBA is reportedly one of the largest proponents of sports betting and gambling in US.